Analytics Capability in Marketing Education: A Practice-Informed Model

Towards a Capability Model for Big Data Analytics

Big data analytics is becoming a veritable source of competitive advantage as it helps companies to better understand their business environment and to create or improve their products and services accordingly. However, big data analytics also poses challenges to organizations with respect to establishing the required capabilities. Building upon a design science research approach and the Work S...

A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt

Entrepreneurship education (EPE) plays a vital role to enhance employment creation and reduce poverty. Marketing audit is a main tool for evaluating and improving the marketing performance in a manufacturing or service sector. Despite the vast amount of literature which emphasizes entrepreneurship education, no empirical studies address the marketing audit model for EPE in the higher education ...

Inductive Fuzzy Classification in Marketing Analytics

Stress Analytics in Education

During the years of college and university education students are exposed to different kinds of stress, especially during the difficult studying periods like final exams weeks or project deadlines. Stress on a long run is dangerous and can contribute to illness through its physiological effects or maladaptive health behaviors. Many students admit, or are self-aware, that they become stressed un...

Part G Marketing Analytics , Marketing Metrics , and Research Track Chairs

Research Question As a clothing and accessories retailer, Zara launches 11,000 designs on store shelves every year. There are over 200 distinct items in a given Zara store with a one-week inventory turnover. A retailing chain like Zara usually maintains a wide variety of products at its warehouse, but only displays a much smaller set of products at a given store due to space constraints. Even s...